Founded 2018. Twelve people. 91% annual client retention. Selective by design.
SEO Tools Nova started in Castor, Louisiana in 2018. We were a two-person team doing search and paid media work for small businesses across the South. We were direct about what we could and could not do, we explained our reasoning, and we grew almost entirely on referrals.
Seven years later we have 12 people and work with clients across the US. The referral rate has stayed high. The directness has not changed.
The name reflects what we actually are - an agency built around the tools and data of search. We do not take a mystical approach to SEO or dress up basic work as proprietary methodology. We use the same tools the industry uses, apply them well, and communicate clearly about what the data says.
We are a small agency compared to the big shops. That is a choice. It means every client account has genuine attention. We cap new client intake when we are full. We say no to enquiries where we honestly do not think we can help.
Every report is written for a business owner, not an SEO specialist. If something moves, we explain why. If something is underperforming, we say so.
Monthly retainers with no variable components. No media markup, no percentage of spend, no surprise invoices.
Content, reports, and strategy documents belong to you from the day we deliver them. No conditions, no clawbacks.
We limit active clients to maintain quality. When we are full, we say so. New enquiries go on a waitlist.
We work remotely with clients across the US. Location has never limited us - all reporting, strategy, and delivery is digital. No site visits needed for any service we offer.
SEO Tools NovaFree audit before anything. Plan second. Work begins when both sides are aligned on what success looks like.
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