PPC Pilot is flat-rate Google Ads management. Your media budget goes to Google. Our fee covers everything else: strategy, structure, copy, Quality Score work, bid management, and monthly reporting.
Delivery: New accounts or rebuilds live in 7-10 business days. Monthly reports in week 1 of each month.
Percentage-of-spend pricing creates a structural misalignment. When the agency earns more as you spend more, the incentive to recommend higher spend exists regardless of whether the returns justify it. A flat fee removes that incentive. When we recommend increasing your budget, it is because the data shows campaigns are producing efficient results - not because our invoice goes up.
Most underperforming accounts have the same root problem: structure. Campaigns mixing multiple intent levels, ad groups too broad for meaningful optimisation, match types chosen without coherent strategy. Poor structure makes every subsequent optimisation harder. Fixing structure first is typically the highest-leverage action in any inherited account.
We recommend at least $1,500/mo in media spend to generate enough data for meaningful optimisation. Smaller budgets can work in high-value niche markets.
This service covers Google Ads and Microsoft Advertising (Bing). Social platform management can be scoped separately.
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